|
|
|
|
|
|
why buy diamonds on the Web |
|
Buying any kind of expensive commodity on line is obviously very stressful, however, most of our customers know exactly what they are looking for when they order. Most have also done some
research into diamonds and have a little "Diamond Knowledge". They know, for example that the four C's are the important factors - Cut, Clarity, Colour and Carat and it is general knowledge that the
better the quality, the more expensive the stone!
However as diamond buying is quite complicated, trust is an important factor. Most people will go to a High Street Jeweller that they feel they can trust because they are not sure
of what they are going to get. However if you follow a few basic guide lines, buying diamond jewellery on-line can probably save you a lot of money.
It is quite normal, due to their very high overheads, for conventional
jewellery outlets to apply huge mark-ups, in most cases, on average,
250% but this can quite easily exceed 350%.
An exclusively sales orientated e-jewellery outlet does not carry these overheads,
in most cases we can supply at half the price of the high street.
Due to these important mark-ups conventional jewellery outlets,
in order to stay competitive, will supply inferior quality diamonds.
E-jewellery companies do not need to do so and can offer real value for money.
Back to
The Four C's: Cut, Color, Clarity, and Carat-Weight.
|
Cut
Most round, brilliant-cut or fancy-shaped diamonds possess 58 carefully angled flat surfaces, called facets, whose placement will affect the fire, brilliance and ultimate beauty of your diamond. It is the
skill and imagination of the craftsman's effort in the Diamond cutting process, that reflects the maximum amount of light back to the eye.
|
Color
The most prized diamonds are colorless diamonds, because their beauty depends entirely upon their remarkable optical properties. In such diamonds, all the colors of the rainbow are reflected back to your eye.
While the majority of gem diamonds appear to be colorless, others can contain increasing shades of yellow to brown, some of which are referred to as champagne diamonds. Other diamonds of exceptional color--red,
blue, green, pink, and amber--are known as "Fancies."
The color grading scale varies from totally colorless to light color or tinted. The difference between one grade and its neighbor is very subtle. Experts use master diamonds of known color for comparison.
The lowest quality of diamonds are yellow in color.
Slightly better are light yellow.
Better are very light yellow.
Good quality are faint yellow.
Very good quality are near colorless.
The excellent are completely colorless.
|
|
|
|
|
WHAT ARE YOU LOOKING FOR? SEARCH our website |
|
Browse the Planet Silver on-line store with new COMPREHENSIVE SEARCH facility here...
Most of the sales staff in a conventional high street store are not jewellers or goldsmiths or diamond dealers - their knowledge is normally very scant and they are not trained in diamond identification and do not have any expertise in the matter - they will just show you the item and hope you like it!
On-line, you can make a well thought out and informed purchase,
there are no pressures from sales staff, email communication
makes it easy for you to get all the expert advice necessary
and you can take your time, no need to rush or waste time and effort
roaming the streets in search of that acceptable item of diamond jewellery.
If you want to communicate with us directly you can, but we prefer dealing with email, of course, if you insist, we will contact you directly if you leave your telephone number on your
email.
|
Clarity
Diamonds because of their unique optical properties, are capable of producing the maximum amount of brilliance. Minute crystals of diamond or other minerals are contained in almost all
diamonds, a diamond that is virtually free of inclusions and surface markings will be judged as flawless. In these type of flawless diamonds, inclusions do not interfere with the passage of light or spoil the beauty.
But these diamonds are expensive and extremely rare
To determine a diamond's clarity grading, it must be examined under a 10x magnification by a trained, skilled eye. Without high magnification, you may never see these inclusions. However, the
fewer there are, the rarer your diamond will be.
The GIA scale uses abreviations. This is what they stand for:
"FL" stands for "Flawless"
Also used is "IF" which stands for " Internally Flawless."(no inclusions visible under 10X magnification)
"V V S" stands for "Very very slightly Imperfect." (inclusions are minute and difficult to locate under 10X magnification)
"V S" stands for "Very slightly imperfect." (inclusions are minor and hard to detect under 10X magnification)
"S I" stands for "Slightly Imperfect." (inclusions are noticeable and relatively easy to locate under 10X magnification)
"I" stands for "Imperfect." (inclusions are obvious under 10X magnification and are visible to the naked eye)
|
|
|
